'Achieve Clean' Gives Purpose to Laundry Day

Achieve Clean is a 100 percent natural laundry detergent that was developed to support job programs for people with disabilities.

This article originally was published by Kare 11. It was written by Heidi Wigdahl and appears below in its original entirety.

FRIDLEY, Minnesota — A Minnesota nonprofit is helping adults with disabilities—one laundry detergent bottle at a time. 

Achieve Services in Blaine, a nonprofit that serves people with developmental disabilities, launched Achieve Clean in 2015. 

Achieve Clean is a 100 percent natural laundry detergent that was developed to support job programs for people with disabilities.

"The idea was... we're going to create a product that people will buy with 100 percent of the proceeds going to support job programs for people with disabilities. People with developmental disabilities have one of the highest unemployment rates and so our mission is to help to reduce that unemployment rate with one load of laundry at a time," said Alex Carlson, business development specialist for Achieve Services. 

People with disabilities also work at Achieve Clean's production facility in Fridley. 

Wednesday morning, employees Jamien Hoeffling, Ben Keefe and Dan Krieger were filling bottles with the laundry soap. 

Achieve-Clean-Kare-11-Article

Achieve Clean employees Dan Krieger, Jamien Hoeffling and Ben Keefe.
Heidi Wigdahl

On any given day, five to six people are working at Achieve Clean. Over the years, about 30 people with disabilities have worked on the project. 

"Part of our mission, too, is not just to raise funds but also kind of change the narrative about hiring people with disabilities and remove any potential prejudices that people may have to see that people with disabilities can do the work that just about anybody else can do," Carlson said. 

Achieve Services works with about 200 adults with developmental disabilities. 

Chris Groska is an assembly worker that has also worked on-site at Achieve Clean. 

"It gets me out into the community," Groska said. "It's very important for everybody of all abilities to have work but it's very, very challenging for people that have disabilities... for them to find work in the community. So it's nice that programs like Achieve have outlets to get people out into the community." 

Groska plans on going to school for a degree in business management but in the meantime, he said, "It's a nice job to tide me over until I'm able to go to school."

Carlson said they hope to one day sell enough detergent to fund a significant part of their program. Right now, the nonprofit relies heavily on government funding, according to Carlson, and that funding is unreliable. 

Image of Achieve Clean bottles at the Kare 11 photo shoot

Achieve Clean laundry detergent is 100 percent natural.
Heidi Wigdahl

"It's more than just a product that you get off the shelf. It's a product that has a story behind it and a person who is being benefited by every bottle that we sell," Carlson said. 

When asked how he feels about his job, employee Dan Krieger said, "I love it." 

You can buy Achieve Clean on its website, as well as Amazon and some Coborn's locations. 

Achieve Clean also offers subscriptions. 

Carlon said it's best to order through the Achieve Clean website. 

This summer, Achieve Clean is moving its production facility from Fridley to Achieve Services' main building in Blaine. 

Get a little clean Buy a Bottle of Achieve Clean 


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